AuthorPaul McElhatton DIGITAL MARKETING AND GDPR: ESSENTIAL KNOWLEDGE FOR DIGITAL MARKETERS.The General Data Protection Regulation (GDPR) comes into place on the 25th May 2018. The new law seeks to strengthen the rights of individuals in relation to personal data relating to them which is collected and processed by organisations. It also places increased obligations on the organisations collecting this data. This article sets out some of the key areas for Digital Marketing and GDPR.
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