AUTHORPoulomi Choudhury Digital Marketing Agency - How to Identify a Good FitTerms like ‘conscious consumerism’ and ‘conscious living,’ have begun to become part of the online shoppers’ lexicon. Yet, ethical digital marketing agencies practicing fair and honest business are tough to come by.
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AuthorAlan Ward Why are ethics in digital advertising important?Why should an advertiser care about ethics? Ethics in advertising are important, particularly digital advertising, advertisements that are ethically questionable will have a negative impact on the brand image, which will make it difficult for companies to build a loyal long term customer base. Social media has given consumers a platform to voice their disapproval of brands that don’t meet their ethical standards.
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