AUTHORPoulomi Choudhury Digital Marketing Agency - How to Identify a Good FitTerms like ‘conscious consumerism’ and ‘conscious living,’ have begun to become part of the online shoppers’ lexicon. Yet, ethical digital marketing agencies practicing fair and honest business are tough to come by.
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AuthorPaul McElhatton DIGITAL MARKETING AND GDPR: ESSENTIAL KNOWLEDGE FOR DIGITAL MARKETERS.The General Data Protection Regulation (GDPR) comes into place on the 25th May 2018. The new law seeks to strengthen the rights of individuals in relation to personal data relating to them which is collected and processed by organisations. It also places increased obligations on the organisations collecting this data. This article sets out some of the key areas for Digital Marketing and GDPR.
AuthorAlan Ward Why are ethics in digital advertising important?Why should an advertiser care about ethics? Ethics in advertising are important, particularly digital advertising, advertisements that are ethically questionable will have a negative impact on the brand image, which will make it difficult for companies to build a loyal long term customer base. Social media has given consumers a platform to voice their disapproval of brands that don’t meet their ethical standards.
AuthorPawel Juraszek
Witnessing the popularity of digital technologies we also see the fast changing advertising and marketing methods. Operating in digital world marketers can target very specific audiences at much lower cost and on a much bigger scale. One of those relatively new methods is the use of advergames. This controversial way of targeting children is widely commented and not seen as an ethical digital marketing technique. Advergames can be perceived as form of product placement but as well as part of Integrated Marketing Communications (IMC) implemented by brands in their marketing campaigns. |