AUTHORPoulomi Choudhury Digital Marketing Agency - How to Identify a Good FitTerms like ‘conscious consumerism’ and ‘conscious living,’ have begun to become part of the online shoppers’ lexicon. Yet, ethical digital marketing agencies practicing fair and honest business are tough to come by.
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AuthorPawel Juraszek
Witnessing the popularity of digital technologies we also see the fast changing advertising and marketing methods. Operating in digital world marketers can target very specific audiences at much lower cost and on a much bigger scale. One of those relatively new methods is the use of advergames. This controversial way of targeting children is widely commented and not seen as an ethical digital marketing technique. Advergames can be perceived as form of product placement but as well as part of Integrated Marketing Communications (IMC) implemented by brands in their marketing campaigns. |